Michael Carter-Williams is moving into the executive side of basketball after a 10-year NBA career, becoming the Head of Basketball at Brunswick Sports Management.
Brandon “Scoop B” Robinson reported that Carter-Williams will lead Brunswick’s basketball division, overseeing client relationships, mentoring athletes and helping establish routines and professional habits for young players.
Brunswick Sports Management was founded two and a half years ago by sports executive Julian Aiken and currently represents nearly 10 basketball clients across the NBA and college NIL landscape. The firm also manages more than 30 football players while expanding its basketball operation.
For Carter-Williams, the move is closely connected to what he experienced during his own NBA career.
“It just falls in line with kind of everything that I believe in,” Carter-Williams told ScoopB.com. “I’ve seen teammates, I’ve seen friends in the NBA deal with all types of issues with different people… I feel like I just have a lot to give back to a lot of the young guys, whether it’s building systems in their lives [or] helping them develop good habits.”
The former Philadelphia 76ers guard also identified a major difference between the current generation of athletes and the environment he entered as the No. 11 overall pick in the 2013 NBA Draft.
“They’re getting to the money a lot earlier,” Carter-Williams said. “When they get into the league and you’re not able to [just transfer], it’s like, how do we handle struggle? How do we handle things not going your way when you can’t just up and leave? We’ve got to be ready to give good, sound advice for guys that go through some adversity.”
Carter-Williams won the 2014 Rookie of the Year award after averaging 16.7 points, 6.2 rebounds, 6.3 assists and 1.9 steals in 70 games for Philadelphia. He also made an immediate impact in his NBA debut, recording 22 points, 12 assists, nine steals and seven rebounds.
His NBA career ultimately included 395 games, with averages of 10.2 points, 4.3 rebounds, 4.3 assists and 1.3 steals in 25.2 minutes per game. He also played for Milwaukee, Chicago, Charlotte, Houston and Orlando.
Carter-Williams missed the 2021-22 season because of an ankle injury and appeared in only four games for Orlando in 2022-23.
His new role will give him an opportunity to use that experience directly with younger players. Aiken said Carter-Williams provides Brunswick with something the firm previously lacked: firsthand NBA locker-room experience.
The former 76ers guard also remains connected to Philadelphia, where his NBA career began. He expressed excitement about the current team after the Sixers added LeBron James and Jaylen Brown to a roster that also includes Joel Embiid and Tyrese Maxey.
“Obviously they got a great team built together,” Carter-Williams said. “It’s going to be interesting to see how well they gel together. They obviously have the talent, but I think it’s all about just putting it together for them.”
Carter-Williams also reflected warmly on his time in Philadelphia.
“Philly, for me, I loved Philly,” he said. “When I was there, it was nothing but love whether I was playing or I was walking around the city. I always felt the love and the support of the fans, so I know they’re going to be excited for what their team brings, and they’re going for that championship.”
Now, Carter-Williams will attempt to help younger athletes prepare for challenges he encountered during his own career, with Brunswick emphasizing business management, brand alignment, media strategy and long-term financial health.
“The main goal here is to take care of these athletes and to really have them be successful long after they’re on the field and long after they’re on the court,” Carter-Williams said. “They can take those good habits that we’ve helped implement with them into their next endeavor.”
