Dallas Mavericks have selected CAA Sports as their sales agency of record to oversee commercial strategy for the franchise’s planned new arena.
The partnership will focus on landing naming rights and founding-level sponsors for what the team describes as a next-generation sports and entertainment destination in North Texas.
“We have an ambitious vision for the future of the Dallas Mavericks,” said CEO Rick Welts. “CAA Sports brings global expertise, deep industry relationships and a strong track record of delivering transformational partnerships for top echelon sports properties.”
Since 2007, CAA Sports has generated more than $15 billion in sponsorship business and arranged naming rights deals for Levi’s Stadium, Chase Center, and Intuit Dome.
The firm has also earned multiple Sports Business Journal awards for excellence in property consulting and sales.
“This marks a tremendous opportunity for brands to align with a dynamic, world-class organization in the thriving economic hub of Dallas,” said Paul Danforth, managing director and president of CAA Sports.
Team president Ethan Casson added, “Arena development requires the right advisors at the table early, and CAA Sports has long demonstrated the expertise and creativity needed to help shape major sports and entertainment projects.”
The arena project is designed to elevate the fan experience while serving as a modern home for basketball and major live events.
Mavericks Hire CAA Sports To Lead Arena Naming Rights, Partnership Strategy https://t.co/nhZjYeEmLv
— RealGM (@RealGM) February 11, 2026
