Best Betting Sites UK: Top Online Bookmakers for November 2025

Being a bettor in the UK in 2025 means you have a huge amount of choice when it comes to betting sites.

There are over 175 licensed betting sites available in the UK and it’s not unusual for punters to have accounts with more than one online bookmaker.

Odds, free bets, apps and customer services can differ massively from one online betting site to the next, so why just stick with one operator?

We’ve endeavoured to find the best betting sites to suit every type of bettor, drawing on research, experience and first-hand testing to assess each platform’s pros and cons.

The Independent aims to provide readers with an accurate and up-to-date guide to choosing the best online bookmakers, leveraging trusted third-party data and our reporting standards to put together our recommendations of the top online bookmakers.

Rest assured that all of our recommended betting sites are licensed and regulated by the UK Gambling Commission (UKGC), who hold online bookmakers to the highest standards of fairness and transparency.

Having examined the best betting sites and the latest newcomers, now is a good time to consider what makes a bookmaker right for you. These are five areas worth considering when evaluating the online bookmakers punters can choose from.

The best betting sites make it easy to manage your money. While you’ll often need to use a debit card to qualify for a sign-up offer, most licensed UK bookmakers support a variety of other payment methods once you’ve joined.

The list of Apple Pay, Google Pay and PayPal betting sites is now extensive as more operators accept e-wallets, while pre-paid cards and bank transfers via services like Trustly are also widely accepted.

Pay by mobile is also an option at some sites, but beware any operator that accepts payments via cryptocurrency or credit cards as licensed UK betting platforms are currently prohibited from such practices.

Most bookies now offer some kind of bet builder tool or in-play betting, but the best ones go way beyond that, providing cash out functions on a variety of sports or letting you live stream an event.

A quick scan of the betting site and its help section will normally provide all the information you need on their special features, but keep an eye out for temporary features like free-to-play games and competitions, which some UK betting sites run regularly.

It’s always worth checking if your preferred sport is covered by a bookmaker. Some brand new betting sites don’t always offer horse racing odds, while some may niche sports may not be covered.

If your sport is listed, check the markets available to make sure there’s plenty of choice and compare the odds available elsewhere to make sure the online bookmaker has competitive pricing.

It’s also worth checking whether you can place a bet builder or if the bookmaker offers special offers on your chosen sport.

A recent study by Optimove in the United States found that nearly half of all bets were placed in-play in 2024, with a good live betting service now of paramount importance to some bettors.

Most in-play bets will be placed on betting apps, so check to see how an app performs in that regard, measuring the speed with which odds update and the markets available in-play. The best betting sites will offer live streaming, audio commentary or computer animations to help bettors follow the action, providing a one-stop shop when it comes to watching sport and having a bet.

If you ever need help, responsive customer support is absolutely essential. Live chat is ideal, but even an email reply should be quick and helpful. If there’s no support option or you find reports of poor customer service on Trustpilot and Reddit, it may suggest the bookmaker doesn’t put users first.

My top football bookmaker is bet365, an operator that’s become the industry leader among football betting sites over the last two decades. Ultra-competitive odds, a huge range of markets and a strong range of offers have helped make the Stoke-based firm extremely popular among football bettors.

Bet365 enhanced their ties to the beautiful game in 2024 when they became Uefa’s first betting partner for the Champions League. They tend to excel at everything they do, building a betting site and app that are functional, reliable and packed with useful features.

When it comes to football, bet365 provide price boosts, early payouts, accumulator boosts, live streaming, fantasy options and free to play games.

You can use the Bet365 bonus code INDY2025 to claim a new customer offer which sees players receive £30 in free bets when they deposit and stake £10.

BoyleSports

One for the football accumulator fans. Regular acca bettors can get a £5 free acca bet every time they place five £5 accumulators with Acca Loyalty, while Acca Rewards gives punters either a profit boost or insurance.

10bet

Bettors will need deep pockets for some of the offers on 10bet, but there can be no arguing with their excellent early payout and accumulator boosts for football, both of which are available through a well-presented betting site, no matter which platform you prefer.

Tote has been synonymous with horse racing since its launch in 1928. It was created by avid racing fan Sir Winston Churchill and revolutionised how people bet on horse racing.

For those unfamiliar with the Tote, it is unique among UK online bookmakers as it’s a pool betting system, with everyone who backed a horse sharing the dividends if that horse wins. We have a guide to Tote betting where you can learn all there is to know.

Tote have comes a long way since then and while it still uses a pool betting system, it has introduced modern features such as free bets, Tote’s price guarantee, and live streaming to become on the UK’s best horse racing betting sites.

The Tote welcome offer has recently been improved and now features £40 in free bets when you sign up with the code B10G50.

While Tote terminology takes some learning, their racing dividends often match or exceed most UK bookies. Regular punters can earn £10 in horse racing free bets weekly via the free-to-join Stayers Club, which works like a free bet club.

The Tote app ranks among the best horse racing betting apps in the UK, scoring 4.6 out of five on iOS and 4.5 on Android.

William Hill

The 2024 EGR Horse Racing Betting Operator of the Year, William Hill offer Best Odds Guaranteed from 8am every day. I found there to be plenty of daily price boost offers, extra place races and free bet promotions.

BetGoodwin

BetGoodwin offer a free bet refund (up to £100) for a wide range of racing scenarios, including being beaten by a 50/1 shot or bigger, or falling at the last when leading. They also do extra races and have an excellent live streaming service.

Boxing remains a huge draw in the UK and for those fans looking to have a bet on the action inside the ring, Betfred ranks as one of the heavyweights among boxing betting sites.

Betfred have partnerships with some of the largest boxing promoters, including Matchroom and Boxxer, and have been the title sponsor for some of the biggest fights held in the UK in recent years.

Punters can bag £50 worth of free bets to use on boxing via the Betfred sign up offer when they sign up, which they can then wager on one of the most user-friendly betting sites and apps on the market.

Betfred offer odds on a huge number of bouts, and for the major showdown, they’ll often roll out price boosts on selected markets, or even bet and get free bet offers. Bettors also have the option to put together bet builders on fights as well.

I would like to see Betfred get more boxing markets live quicker, but come fight night they always have a solid range to choose from with competitive odds across the board.

talkSPORT BET

TalkSPORT BET produce special sign up offers for the majority of big boxing fights when they come around, while bettors can also get boosted odds on fights via the Lucky Dip tool. TalkSPORT BET also offer more bet boosts on the big PPV events.

Bet365

Bet365 regularly has the best boxing odds for fights and they provide an in-play service which features live stats and graphics. The free bets that come with the bet365 sign up can also be entirely used to bet on boxing.

Virgin had been on the fringes of the online betting scene, despite being named ’Rising Star in Sports Betting’ at the 2021 SBC awards and having done their image the power of good with their regular women’s days for racing and partnership with personal safety app Walksafe.

But it’s taken until now for Virgin Bet to find its betting niche and stand out as one of the top bookmakers when it comes to free bet offers.

Virgin regularly run bet and get promotions for high-profile football games, while every Saturday, they offer money back as a free bet on all losing bets for one race shown on ITV. This offer goes from weekly to daily during big meetings, such as Cheltenham and Royal Ascot.

Bettors can also secure a £5 free acca bet each week by staking £5 or more on at least four accumulators between Monday and Sunday.

Very few betting sites have as many regular free bet offers, while the Virgin Bet sign up offer now features £30 in free bets, having previously been £20 in another sign of the operator’s efforts to challenge the UK’s established online bookmakers.

QuinnBet

QuinnBet offers six daily free bet promotions, including money back on 0-0 football draws, horses finishing second to the SP favourite, acca bonuses and US sports-related offers.

NetBet

NetBet runs regular bet £10, get a £5 free bet promotions across football, horse racing and UFC. There’s also the opportunity to earn a free bet through accumulator offers, or via the UFC Wheel of Sportune game.

William Hill have been in business since 1934 and even after that long, they remain right at the top of the UK gambling scene, scooping EGR’s Horse Racing Betting Operator of the Year in 2024.

But it’s not just racing where Hills excel, as they also do a good job covering several other sports, including cricket.

The £30 in free bets from the William Hill sign up offer can be used to wager on cricket, with Hills placing few restrictions on how their welcome bonus can be used.

William Hill’s extensive cricket markets and #YourOdds bet builder make it one of the best cricket betting sites, with regular price boosts and occasional free bets on major fixtures.

Their in-play cricket service is excellent too, even if they can’t provide live streams of games, with live price boosts. Hills regularly run free bet offers for the big Test matches and tournaments too, while to top it off, the £30 that comes with the William Hill sign up offer can be wagered on cricket.

Unibet

Unibet live stream a large number of cricket games for free on their desktop and mobile platforms, giving punters the opportunity to bet and watch the action. Unibet also have a rewards centre that cricket bettors can take advantage of.

Betway

Betway delivers an exceptional product for betting on cricket, offering coverage of a wide array of cricket leagues and matches worldwide. It particularly stands out for its IPL betting markets.

Arriving with a reputation as one of the best casino sites and sports betting operators in the US, BetMGM have made giant strides in the UK since their launch in 2023, aggressively marketing their horse racing and in-play products in particular.

You’ll find a vast selection of in-play options, from the most popular sports to bet on such as football and tennis, to niche betting events in eSports and table tennis, all of which are easy to find via the in-play section.

The data available to punters when live betting on tennis is particularly impressive, with real-time stats and head-to-head records, plus winning first serve and break point conversion percentages all updated by the minute.

The one thing we would like is to see more live streaming options for non-racing events, but the in-play service is still a big plus, as is the current BetMGM sign up offer that provides £40 in free bets to new customers.

Betway

Betway have one of the most comprehensive in-play betting packages, boasting a good selection of markets on all events, up-the-minute live stats and live streaming of a large number of contests.

LiveScore Bet

Having built a reputation as one of the best live scoreboard companies in the world, it’s no surprise LiveScore Bet ranks highly as a live betting site. Match updates are fast, giving bettors plenty of information at their fingertips, while using the app to make a live bet is a breeze.

Midnite launched with the goal of being the home of esports betting and while fans of Dota and CS:GO will still find the best odds among online bookmakers for those events, Midnite have diversified to become a more traditional betting site.

Part of their all-round appeal can be found in having not one, not two, but three free bet clubs, which hand out a combined £20 in free bets each week.

Bettors have the option to opt in for which ever bet clubs they like with Midnite running a bet builder club, acca club and general free bets club. It’s perhaps a shame they don’t have an esports-specific free bets clubs, although the general free bets option can be unlocked wagering on any sport.

Each free bet club has it’s own terms and conditions, so make sure to check those before opting in. There’s also a selecrtion of casino clubs, for those bettors interested in earn casino bonuses.

I also like the large number of bet boosts Midnite have, covering a wide range of sports, and the customer service that’s provided via an in-depth help section or a responsive live chat team.

BetUK

BetUK’s bet £10, get a £5 free bet is a top offer for low-stakes bettors. Opt in and bet £10 or more on a football bet builder with odds of 2/1 or greater. The free bet can be wagered on any sport.

Lottoland

Lottoland now have a sportsbook with a free bets club that rewards punters with £8 in free bets each week. Just wager £25 or more on accumulators to receive a £5 free bet and a £3 free in-play bet.

HighBet have been steadily building out their accumulator offers and now have an excellent selection, offering acca insurance on several sports and profit boosts.

Punters get 50% of their stake back, up to £5, if one leg of their football, tennis or basketball accumulator lets them down. This offer can be claimed four times per week, meaning that on a bad week of acca betting, bettors can receive £20 back in free bets, provided they meet the qualifying requirements.

Bettors must opt in to offer for each sport they want to wager on and then build an acca that has at least four legs, with each selection having odds of 1/2 (1.5) or greater.

There’s also an acca profit boost offer which covers all sports. This kicks in with a 5% boost for four-folds and goes up to 100% if you can land an acca of 20 legs or more. It’s unlikely you’ll land a 20-leg accumulator, but that threshold is standard across most betting sites, while there are plenty of different levels of boosts available.

HighBet’s 2up early payout promotion works for both singles and accumulators, which is always handy, while the HighBet traders put up their recommended accas on the front page of the site.

BoyleSports

With acca rewards, BoyleSports gives bettors the choice of either taking our insurance on their multiple or boosting the potential payout. Boyles also have acca loyalty, giving bettors a £5 free acca bet for every five accas they place.

QuinnBet

QuinnBet has established itself as one of the premier accumulator betting sites with punters able to claim up to £50 in free bets every day via winning accumulators. QuinnBet also excels when it comes to horse racing multiples with bonus funds available for winning forecast, tricast and Yankees.

Betting sites are one of the last one-stop shops for watching sports, with the elite bookmakers having the rights to a huge catalogue of sports, including top-flight football, tennis Grand Slams, and premier US sports.

That’s where we find Unibet, who claim to offer live streaming of over 185,000 different events each year. To watch any event, bettors simply need to have a funded account or have placed a bet in the last 24 hours.

Unibet live streams Bundesliga, LaLiga and Serie A matches, alongside qualifiers for all the European competitions. There’s coverage of every UK and Irish race meeting, including Cheltenham and Royal Ascot, and some of the biggest tennis tournaments, such as the US Open and Australian Open.

NHL, NBA and MLB bettors can live stream the majority of matches from their respective US leagues, with streams often carrying the TV broadcast commentary, but without the annoying advert breaks.

All events can be viewed alongside live stats and in-play betting options. It’s a top level in-play service that works well on both desktop and mobile, although phone screens can become slightly crowded.

Live streaming only adds to an award-winning bookie, Unibet having been recognised as the European Sportsbook of the Year in 2006, 2008 and 2009 by the international magazine Egaming Review, while they were also crowned Sportsbook Operator of the Year at the 2014 IGA Awards.

The Unibet sign-up offer is also one of the biggest available on UK betting sites, offering new customers a £40 welcome bonus when they bet £10. However, the bonus is heavily caveated with the free bets split up into a £10 free bet builder and a £10 free accumulator, while the remaining £20 is a casino bonus for use on Unibet’s best online slots.

Bet365

With hundreds of thousands of events live-streamed each year, bet365 are often the betting site punters will turn to for live streaming. Like Unibet, you only needed to have a funded account to watch any action and the best bit about watching on betting sites is they don’t broadcast all the annoying adverts that interrupt US sports.

Ladbrokes

A wide range of football competitions available to live stream and Ladbrokes do a great job of making the video fit seamlessly into the betting screen on both mobile and desktop.

NetBet’s rise to prominence in the UK betting market is down to its connection to the UFC as an official betting partner and its dedication to bet builders.

Bet builders have been around for a while now, but for those that don’t know, bet builders enable punters to pick and choose several potential outcomes within one game or event and combine them on one slip at accrued odds.

It’s similar to an accumulator except the focus is usually on one specific match, although the best bet builder sites will allow you to combine selections across multiple matches and even multiple sports.

NetBet pride themselves on their bet builder product. Unlike some rival bookmakers that only allow football bet builders, with NetBet you can choose football, cricket, basketball, American football, ice hockey, baseball, rugby and AFL.

NetBet’s promotions page is dominated by bet builder offers, with football punters often rewarded with a free £5 bet just for placing a £10 bet builder on a specific game, while similar offers are commonplace during the NFL season.

The NetBet sign up offer is one that’s steadily been improved in recent years and anyone thinking of joining now can claim £20 in free bets, which is double the amount they previously offered.

Betfred

Betfred run regular money back offers tied to football bet builders and provides boosts on pre-built bet builders for the majority of matches. Their early payout offers also applies to any match result markets in bet builder bets.

Kwiff

Not only is there a chance your bet builder will get Kwiffed (odds boost) randomly using Kwiff, but for those placing football bet builders, you could receive a £10 free bet refund if your wager doesn’t win. Kwiff’s bet builder insurance means if one leg of your bet lets you down, they’ll refund your stakes, up to a maximum of £10.

We rank online bookmakers using first-hand testing, transparent evaluation criteria, and strict editorial standards. Each site listed has been assessed not just for its welcome offers but also for how well it serves bettors over time.

Here are the key factors we considered when compiling our best betting sites rankings.

All the gambling operators on our list are licensed and regulated by the UK Gambling Commission (UKGC). This is a non-negotiable starting point for any online bookmaker. It ensures the bookie meets legal requirements around fair play, data security, customer funds protection, and responsible gambling protocols.

We utilise our industry expertise to evaluate betting sites, favouring bookmakers that lay out their terms and conditions in plain English and have a proven track record of resolving customer issues.

But we also consider the experience of punters, checking the feedback UK betting sites receive to determine which ones are trustworthy. According to customer ratings and review platform Trustpilot, these are the best-performing online bookmakers for bettor satisfaction.

While it is useful to read these reviews to get a better picture of betting sites, some need to be treated with caution as they can relate to gambling losses out of the control of the online bookmaker.

Each betting site is put through its paces on both desktop and mobile devices.

Sites that feel sluggish, cluttered, or confusing are marked down with a clean design and interface, a must-have for the best betting sites on our list.

It’s easy to get drawn in by offers that promise ‘bet X, get Y’ or those that pledge to massively increase your initial deposit. We’ve looked beyond those headline-grabbing sign-up offers and considered the following:

We try to avoid sites that push large bonuses with excessive wagering or unclear conditions.

Safer gambling isn’t a slogan, and the actions of betting platforms in this regard speak far louder than words. We prioritise UK betting sites that take safer gambling seriously. That means:

A bookmaker’s approach to player welfare is a key factor in our ranking. We only recommend those operators that make it easy for users to stay in control.

We also monitor new betting sites making waves in the UK and have selected the best new sites to have entered the market recently.

We’ve been testing the newest online bookmakers in the UK to find the best options for football, horse racing, free bets, and more.

Now entering its third year, talkSPORT BET has become known for its regular football betting offers, price boosts, and weekly rewards that keep punters engaged throughout the season.

With enhanced odds, early payouts, and the Lucky Dip feature all available through its top-rated football betting apps, it’s one of the more dynamic choices for football fans.

HighBet relaunched in 2025 with a fresh design and new promotions, including up to £15 in weekly horse racing free bets for customers who wager £30 or more at odds of 1/1 or higher.

It also offers ongoing racing perks such as non-runner no bet first past the post guarantees, and a bet £10, get £20 welcome offer with half usable on racing.

The LiveScore Bet sign up offer provides £30 in free bets after a first deposit and bet of £10, while ongoing promotions include payouts on certain goalscorer markets if a goal is ruled out by VAR in a Premier League game and money back on selected horse races if your runner finishes 2nd, 3rd or 4th.

As a regular acca bettor, I took full advantage of the weekly free £5 acca bet up for grabs on LiveScore Bet. Just opt in and place four or more acca bets, wagering a minimum of £5 on each, to claim the reward.

QuinnBet stand out from other UK betting sites with a huge range of accumulator and system bet promotions, including daily free bets and profit boosts.

Bettors can earn a £5 free bet each day, enjoy 10% boosts on select wins, insure NFL and NBA accas, and claim 25% of weekly losses back as free bets through QuinnBet’s ongoing offers.

The NFL is big business for betting sites on both sides of the Atlantic these days and EasyBet, who launched in October 2024, do a great job covering American football for UK bettors.

EasyBet offer a weekly £5 free bet builder bet for Monday Night Football, while punters can grab another £5 free bet when they wager £30 or more on NFL accumulators. Being a betting exchange means they don’t have the same range of NFL markets as some NFL betting sites, but the majority of the most popular options are available.

Launched in 2024, PricedUp focuses on providing some of the best price boost offers across a wide range of sports, from football and horse racing to golf and rugby.

PricedUp is still quite new and is missing a few features you’d expect from more established UK betting sites, but they are making improvements all the time, such as adding a PricedUp sign up bonus featuring £20 in free bets.

Bet442’s welcome offer is a bet £20, get £20 in free bets promotion which includes 2 x £5 free bet builder wagers. Bet442’s excellent bet builder tool means those free bets can be used on a range of sports, not just football like some betting sites.

Bet builders are available for Australian Rules football, American football, baseball, basketball, cricket, ice hockey, rugby league, rugby union, soccer and tennis, with punters able to combine up to 30 selections into one bet builder.

Bet442 also boost the odds on pre-built bet builders for selected events and bet builders can be created in-play.

CopyBet stands out from other betting sites by letting punters follow and copy the bets of proven tipsters, complete with detailed profiles and performance stats.

Beyond its social betting features, it offers a solid football betting experience with a £20 free bet welcome offer and a daily 15% football profit boost for new users. There’s also a free-to-play prediction game with prizes on offer including a £50 free bet or the home shirt of your favourite team.

Launched in summer 2024, 7Bet has quickly built a strong reputation for football-focused promotions like money back on goalless draws, while also offering early payouts across multiple sports.

With same-day processing and payouts often completed within hours, 7Bet’s payment system positions it firmly among the best fast withdrawal betting sites in the UK.

Nearly every online bookmaker now offers cash out, but some do it better than others. BetTOM have quickly established themselves as one of the best live betting sites, thanks to their smooth in-play platform, extensive event coverage, and fast cash out options.

We found BetTOM’s inplay-s service to be responsive, settling bets in seconds when cash out was selected, giving punters full control to lock in profits or cut losses instantly.

Football

International football continues this week and there are some mammoth fixtures taking place as teams fight to secure automatic qualification for the 2026 World Cup.

While England, Northern Ireland and the Republic of Ireland all know their routes to the finals next year, Wales and Scotland will find out their paths on Tuesday. The Scots face Denmark in a winner-takes-all match at Hampden Park – with the victor taking the automatic qualification place – while Craig Bellamy’s side take on North Macedonia, with the winner taking the play-off spot in Group J.

After a dramatic international window, players have to put it all behind them once more as the Premier League resumes this weekend, with a full round of fixtures including Manchester City’s trip to Newcastle, Liverpool’s home game against Nottingham Forest and a huge north London derby as leaders Arsenal host Tottenham.

Cricket

One of the biggest events in the cricketing calendar begins this Friday as England take on Australia in the first Test of the 2025/26 Ashes Series, with Perth’s Optus Stadium hosting the first of five matches as England bid for a rare away win against an injury-hit Aussie side.

Rugby

Rugby union’s autumn international series comes to an end for most of the teams this weekend, with England, Ireland and Scotland all in action once again.

After their narrow win over Japan on Saturday, Wales face a tough test against the All Blacks this weekend, while Scotland face Tonga at Murrayfield.

The highlight of the weekend sees Ireland host world champions South Africa at the Aviva Stadium on Saturday, before France face Australia later that evening.

And England face Argentina at Twickenham on Sunday, with Steve Borthwick’s side looking to build on the high of beating the All Blacks 33-19 last time out.

Boxing

It’s another big weekend for boxing too, with The Ring IV event in Riyadh seeing Briton Anthony Yarde fight David Benavidez for the WBC light-heavyweight title, while Devin Haney takes on Brian Norman Jr. for the WBO welterweight title.

F1

The Formula One world championship fight resumes in Las Vegas this weekend, with Lando Norris looking to press home his advantage with just three races to go this season.

The Briton currently leads the title race by 24 points from teammate Oscar Piastri, and he could take a huge step towards a first title with a win in Sin City.

A 2025 study by the UK Gambling Commissionfound that certain types of gambling are more likely to lead to problem gambling in the future. Using casinos – online and in-person – and betting on sports scored highly on the UKGC’s Problem Gambling Severity Index, and it’s crucial that bettors understand that using gambling sites comes with risks.

Gambling should be seen as a form of entertainment, not a way to generate income. Regardless of how much you know about sport or betting, there is always the possibility that your bet may not win.

It is important to only wager money you can afford to lose, and never try to recover losses by placing further bets. These are two of the most important principles for anyone who gambles.

Most reputable UK betting sites offer tools to help you stay in control of your gambling. Features such as deposit limits, self-assessment questionnaires, and session reminders can support you in managing the time and money you spend online.

If you feel you need a break, you can use options such as time-outs or self-exclusion to temporarily or permanently step away from gambling.

Should you ever feel that your gambling is becoming difficult to manage, don’t hesitate to seek help from the organisations listed below.

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