Rally towels are now a regular feature at sporting events, corporate events, fundraisers, political campaigns, and community celebrations. Graphics, colors, and the branding of custom sport towels with a logo may get more attention in the design process, but selecting the right rally towel sizes is also vital.
The towel needs to be of a size that is adequate for the branding process, or it may be too large, wasting money and resources, or too small, which may not allow for adequate branding.
What Is a Rally Towel and Why Does Size Matter?
A rally towel is a lightweight towel that can be waved, displayed, or used by local members at events.
The reason is that size affects:
- Crowd visibility
- Branding opportunities
- Ease of use
- Production costs
- Portability for attendees
Choosing the correct size means that your rally towel can continue to help you achieve the event’s goals as well as your marketing goals.
Standard Rally Towel Sizes Explained
Rally towels come in a variety of common sizes that are each put to a different purpose.
Small Rally Towels (11″ x 18″)
Such smaller towels have many uses, including:
- Promotional giveaways
- Trade shows
- Community events
- Children’s activities
Medium Rally Towels (15″ x 18″ or 15″ x 25″)
Medium-sized towels are one of the most popular since they have visibility and usefulness.
Advantages include:
- Ample branding space
- Comfortable waving size
- Cost-effective production
- Can be used for most events
Large Rally Towels (18″ x 25″ or larger)
The big “rally towels” are used for the best crowd effect.
Common uses include:
- Professional sporting events
- Championship games
- Major fundraisers
- Large-scale promotional campaigns
These towels are more visible and tend to be higher-quality material and labor-intensive to produce.
Choosing the Right Rally Towel Size Based on Event Type
Branded merchandise generates recall rates of over 70%. The objectives of various events are to be achieved with appropriate rally towel sizes.
Sporting Events
In sports, medium to large rally towels help in generating a strong visual impact whenever thousands of fans wave their towels together.
Recommended sizes:
- 15″ x 18″
- 15″ x 25″
- 18″ x 25″
Corporate Events
When it comes to corporate events, the pros of branding and portability are often valued the most.
Recommended sizes:
- 11″ x 18″
- 15″ x 18″
These dimensions offer ample room for logos and messaging, without getting too clunky.
Fundraisers and Charity Events.
Budget and exposure are common concerns in fundraising events.
Recommended sizes:
- 15″ x 18″
- 15″ x 25″
These choices have a high promotional value and are affordable for larger orders.
Factors to Consider Before Selecting a Rally Towel Size
Audience Size
If you have a large crowd, it’s possible that a larger size of rally towels will have a bigger visual impression from a distance.
Budget
The larger the towel, the more materials are required. Think if there is a need to have the added visibility at the added cost. Towels may be provided at entry points or sent to meeting attendees, which can be a logistical advantage with smaller towel sizes.
Intended Use
Establish conditions of attendance so that the people are likely to wave the towels and keep them as mementos.
How Rally Towel Material Can Affect the Ideal Size
The type of material is also important in deciding to the largest part of which is going to be the better one.
Cotton Rally Towels
Cotton promotional rally towels are soft, absorbent, and durable. Being heavier, the hyper big sizes can become unfeasible for more extended waving.
Best paired with:
- Medium-sized formats
- Sports events
- Long-term promotional use
- Polyester Rally Towels
Polyester Fabrics
Benefits include:
- Reduced weight
- Vibrant color printing
- Is easier to handle at larger sizes.
For large rally towels to engage the crowd, polyester is a great material.
Blended Fabrics
Cotton polyester blends have softness and lightweight performance. These materials are suitable for many types of events and for a variety of different-sized rally towels.
Branding Tips for Different Rally Towel Sizes
There is a huge variation in the space available for branding, depending on the dimensions of the towel.
- Small Towels: Look for simple yet effective designs.
- Medium Towels: May be the best compromise between readability and price.
- Large Towels: More room for bigger and more daring advertising initiatives.
Numerous companies collaborate with such vendors to ensure artwork positioning and maximum visibility on all sizes of towels.
Common Mistakes to Avoid When Ordering Rally Towels
If your choice is not the best size of custom rally towels, the effectiveness of your promotion campaign may be lessened.
Common mistakes include:
- Pursuing a more budget-friendly option without considering weight is indicative of low quality.
- Failure to consider the visibility of the crowd
- Personalizing or otherwise embellishing a small towel
- With large towels for small venues
- Not taking into account distribution logistics
You can ensure your rally towels are functional and promotional by avoiding these mistakes.
Conclusion
While small custom rally towels will prove cost-effective and convenient, medium-sized towels will be versatile and capture great brand exposure, and large towels will get big attention from larger groups. Find the right size for your needs to produce a rally towel that helps to make participation and occasions a memorable experience while boosting your brand visibility.
