WNBA legend Candace Parker named president of women’s basketball for Adidas

By Edward G. Robinson III
Special to the AFRO

WNBA legend Candace Parker retired from professional basketball on April 28, stepping away from the cheers of fans and making claim to the title “G.O.A.T.”

Setting aside a professional life full of dunks and jump shots, she has chosen a new career path – Adidas announced on May 8 that the 38-year-old Parker has been named president of Adidas Women’s Basketball.

Las Vegas Aces forward Candace Parker reacts during the first half of a WNBA basketball game against the Seattle Storm, May 20, 2023, in Seattle. The three-time WNBA champion has announced she’s retiring. Parker, a two-time league MVP, announced in a social media post on Sunday, April 28, 2024 that she’s ending her career after 16 seasons. Days later, Adidas announces her role as president of women’s basketball. (AP Photo/Lindsey Wasson)

In this new position, Parker is expected to help grow the brand and influence the market place based on her years of professional experience – playing college basketball at Tennessee and professional basketball in the WNBA and as part of the U.S. Olympic Team. 

As a professional basketball player, Parker proved herself as a two-time NCAA Division I champion, three-time WNBA champion and two-time gold medalist. She earned a reputation as a leader and winner with her teams, and announced her retirement after 16 seasons. 

Parker continues her relationship with Adidas in this new role. 

“Stepping into this new leadership role is a deeply personal next step in my journey with Adidas,’” she said in a company press statement. “From high school to college to playing pro to now, this appointment by Adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women’s sports. It’s not just about products; it’s about fostering a movement focused on innovation, representation, and access.”

Eric Wise, global general manager at Adidas Basketball, expressed his confidence in Parker. 

“We are honored to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within Adidas Basketball,” he said.  “As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the Adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”

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