Betking has signed a partnership agreement with Ikorodu City Football Club (FC) as a way to encourage sports development at the grassroots level.
The leading sports betting and digital entertainment firm, which made the announcement at a media briefing in Lagos, said the partnership is an effort to reaffirm the brand’s commitment to supporting the growth and development of local sports in communities within Nigeria.
It said that the collaboration would support the club’s plans to become the leading team and compete with their peers nationally, added that it will also provide capacity building for the players and an opportunity for them to reach their full potential, thereby contributing to the advancement of grassroots sports in the country.
Commenting on the alliance, Managing Director, KingMakers, Gossy Ukanwoke, said: “We are committed to sports development and driving the growth of grassroots football here in Nigeria. Our commitment is expressed in this partnership with Ikorodu City FC.
“We’re happy to be backing a team that wins, which is one of our ethos as a company, we are winners and kings and hope that Ikorodu City FC will also become kings. With this partnership, we will work closely together to build future stars and create opportunities to grow and make a difference.”
He added: “By extension, the company will continue to invest in local sports development, youth empowerment, health, education, and other initiatives that improve the socio-economic well-being of individuals and communities.”
Also speaking on the teamwork, Vice President, Ikorodu CityFC, Adeyemi Doherty, said, “I want to sincerely thank BetKing for partnering with us. What they have done is laudable, and we hope other organisations take a cue from them.
“This partnership will not only contribute to sports talent development, but open doors for national exposure. As you invest and build confidence in us, we will be as transparent and honest as possible. We are pleased with this partnership and look forward to its continuity.”