BetCorrect has unveiled an Artificial Intelligence (AI)-powered online betting platform in Nigeria. Speaking during the launch in Lagos, the Managing Director, Adriano Amadei, expressed the company’s commitment to revolutionising Nigeria’s online betting landscape, adding that the country’s increasing appetite for fintech solutions and its burgeoning population catalysed its intent to play a significant role in its technological evolution, through the new product.

He said with new players regularly entering the market and exiting after hardly moving the needle, in terms of innovation, BetCorrect’s strategy underpins its dedication to visionary-thinking and far-sightedness through two core elements, which add Artificial Intelligence (AI) and user experience.

Amadei explained that the AI-powered platform allows for personalised recommendations, anticipates player preferences and ensures a safer and more responsible betting environment.

He said the company acknowledges that partnerships with industry leaders are crucial to its success, adding that by collaborating with like-minded organisations, it aims to extend its reach, leverage collective expertise and deliver unparalleled value to its customers.

Amadei emphasised the significance of having an exceptional team behind the venture, stating that the strength of the team determines the height of its achievements.

The Head of Operations, BetCorrect, Ozioma Okonkwo, outlined the company’s vision to pioneer the ultimate digital betting experience across Africa, offering users a vast array of markets and competitive odds as well as cutting-edge features and services, with the aim of raising the benchmarks in product engagement and user satisfaction.

She said with advanced technology, including encryption and AI-driven fraud detection, the company is prioritising user safety and security, as well as responsible gaming, thereby ensuring a fair and transparent gaming environment.

The Head of Marketing, Adewale Adejuwon, explained that the company’s marketing strategy is tailored to its target audience’s needs and is rooted in a deep understanding of the audience’s demographics, interests, and aspirations. He said Betcorrect is fully registered and licensed by the National Regulatory Commission (NLRC) to operate in Nigeria.

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